This bold, bilingual logo captures the brand’s dynamic, street-food energy through structure and symbolism. The overall shape mimics a sandwich or burger, while the flame crown highlights the word "Sokhen" (meaning “hot” in Arabic), tying the name directly to temperature and flavor. The interplay of strong typography, curved framing, and heat-driven imagery delivers a logo that feels powerful, appetizing, and built for impact—perfectly aligning with the tagline: Food, made better.