This key visual was designed using a bento grid layout, a structure inspired by the Japanese bento food box—subtly reinforcing the campaign’s meal-related context. Each block serves a purpose: from product focus to QR interaction, travel tease, and reward highlights. The grid provides both visual clarity and storytelling hierarchy, allowing all campaign elements—Pepsi, Qitaf points, flights, and summer vibes—to coexist in one cohesive space. The bold Pepsi aesthetic, vibrant blues, and slick rendering bring energy and structure to a promo that’s all about rewarding taste.