This key visual was created as part of a seasonal push for Pepsi during summer in Hadaba, Egypt—a location known for its vibrant beach culture. The visual focuses on evoking instant refreshment through condensation, ice, and crisp light-blue tones. The glass bottle is positioned front and center, layered with dew and soft reflections to amplify the sense of cold. Supporting elements like the striped beach umbrella and ice cubes reinforce the vacation mood, while the typography and layout align with Pepsi’s regional summer guidelines, keeping the message bold, simple, and unmistakably cool.