The asterisk in OUI* was designed as an open space—a blank canvas meant to hold whatever yes means to each individual. I wanted it to feel like a subtle prompt, a symbol that invites interpretation. Yes to confidence, yes to change, yes to self-care—whatever form it takes, the mark is there to hold that affirmation. It’s not just about looking beautiful; it’s about creating space for people to define their own version of beauty, and letting the brand amplify it.