This visual was developed to introduce the new Flamin’ Hot flavor with an explosive, factory-inspired concept. I collaborated closely with the 3D team to design a custom-built environment inside the chip bag—transforming it into a fiery production line. The internal structure, pipes, and heat elements were all directed to reflect intensity, energy, and boldness. Once the 3D renders were finalized, I integrated and enhanced them with post-production, lighting, and graphic elements to create a cohesive, high-impact key visual that delivers the heat.