BASED IN BEIRUT,
LEBANON
Available ALL AROUNd
worldwidE
CREATIVE Designer
+ ART DIRECTOR


01
//Approach
Three Phases
//Approach
Three Phases
Creative designer
shaping brands and visuals.
From brief to build,
every step is shaped with purpose.
01
02
03



Understand
I start by digging deep—into the problem, the people it's for, and the reason it matters. No visuals, no guesses—just clarity first.



Shape
I take what I’ve learned and shape it into something solid—building the concept, setting the tone, and giving the message its structure.



Elevate
Then I push every detail until it feels right. Nothing goes out until it’s sharp, intentional, and ready to connect.



Understand
I start by digging deep—into the problem, the people it's for, and the reason it matters. No visuals, no guesses—just clarity first.



Shape
I take what I’ve learned and shape it into something solid—building the concept, setting the tone, and giving the message its structure.



Elevate
Then I push every detail until it feels right. Nothing goes out until it’s sharp, intentional, and ready to connect.



Understand
I start by digging deep—into the problem, the people it's for, and the reason it matters. No visuals, no guesses—just clarity first.



Shape
I take what I’ve learned and shape it into something solid—building the concept, setting the tone, and giving the message its structure.



Elevate
Then I push every detail until it feels right. Nothing goes out until it’s sharp, intentional, and ready to connect.
02
//Portfolio
2011 - 2025
//Portfolio
2011 - 2025
Latest
Portfolio
A curated collection of projects built on strong ideas, sharp execution, and visual clarity.
03
//Who Am I
Since 1988
//Who Am I
Since 1988
More About me
More About me



Results-driven creative designer with 14+ years of experience
Results-driven
creative designer
with 14+ years of experience
Results-driven creative designer
with 14+ years of experience
in branding, print, digital, visual crafting, activation ideas and web3. Proven track record of delivering high-quality work that meets client objectives and drives business success. Reliable and focused on achieving impactful results across all projects.
04
//Services
Creative Precision
//Services
Creative Precision
Pro
Services
A focused set of skills shaped by years of hands-on work—offering sharp, reliable creative across branding, design systems, digital innovation, and visual refinement. Each category is built to solve real problems, with clarity and edge.
Branding
Building identities that speak before you do.
Art Direction & Visual Crafting
Shaping moods, narratives, and everything in between.
Layout & Composition
Precision in placement, clarity in chaos.
Web3, AI & Digital Innovations
Creative systems for decentralized and intelligent futures.
Image Editing
Turning pixels into persuasion.
Branding
Building identities that speak before you do.
Art Direction & Visual Crafting
Shaping moods, narratives, and everything in between.
Layout & Composition
Precision in placement, clarity in chaos.
Web3, AI & Digital Innovations
Creative systems for decentralized and intelligent futures.
Image Editing
Turning pixels into persuasion.
Branding
Building identities that speak before you do.
Art Direction & Visual Crafting
Shaping moods, narratives, and everything in between.
Layout & Composition
Precision in placement, clarity in chaos.
Web3, AI & Digital Innovations
Creative systems for decentralized and intelligent futures.
Image Editing
Turning pixels into persuasion.
Branding
Building identities that speak before you do.
Art Direction & Visual Crafting
Shaping moods, narratives, and everything in between.
Layout & Composition
Precision in placement, clarity in chaos.
Web3, AI & Digital Innovations
Creative systems for decentralized and intelligent futures.
Image Editing
Turning pixels into persuasion.


05
//Creative Stance
Since 2010
//Creative Stance
Since 2010
Creativity is remixing,
— refined —
until no one sees the seams.













06
//Stats
Fun Facts
//Stats
Fun Facts
Projects Delivered
Projects Delivered
Projects Delivered
years of experience
years of experience
years of experience
Success Rate
Success Rate
Success Rate
Success Rate
07
//Experience
2010 - Present
//Experience
2010 - Present
EXPERIENCE
Zilliqa Research Pte Ltd
Senior Designer
2023 - Present
At Zilliqa, I manage in-house marketing assets and collaborate with third-party partners to ensure consistency across all brand visuals. I create high-impact design for blockchain-based campaigns and lead the execution of visual content that aligns with the platform’s evolving identity. My role bridges strategic design thinking with emerging Web3 innovation.
Zilliqa Research Pte Ltd
Senior Designer
2023 - Present
At Zilliqa, I manage in-house marketing assets and collaborate with third-party partners to ensure consistency across all brand visuals. I create high-impact design for blockchain-based campaigns and lead the execution of visual content that aligns with the platform’s evolving identity. My role bridges strategic design thinking with emerging Web3 innovation.
Zilliqa Research Pte Ltd
Senior Designer
2023 - Present
At Zilliqa, I manage in-house marketing assets and collaborate with third-party partners to ensure consistency across all brand visuals. I create high-impact design for blockchain-based campaigns and lead the execution of visual content that aligns with the platform’s evolving identity. My role bridges strategic design thinking with emerging Web3 innovation.
Mindspace Marketing at-Retail
Art Director
2017 – 2023
Initially joining as a Senior Designer, I quickly took ownership of a major client account and led multiple projects simultaneously. I oversaw concept development, design execution, and adaptation across all touchpoints. My promotion to Art Director recognized my creative leadership, attention to detail, and ability to deliver cohesive brand experiences under pressure.
Mindspace Marketing at-Retail
Art Director
2017 – 2023
Initially joining as a Senior Designer, I quickly took ownership of a major client account and led multiple projects simultaneously. I oversaw concept development, design execution, and adaptation across all touchpoints. My promotion to Art Director recognized my creative leadership, attention to detail, and ability to deliver cohesive brand experiences under pressure.
Mindspace Marketing at-Retail
Art Director
2017 – 2023
Initially joining as a Senior Designer, I quickly took ownership of a major client account and led multiple projects simultaneously. I oversaw concept development, design execution, and adaptation across all touchpoints. My promotion to Art Director recognized my creative leadership, attention to detail, and ability to deliver cohesive brand experiences under pressure.
Bookstop Copy Center
Managing Graphic Designer
2010 – 2017
Starting as a Junior Designer and growing into a department lead, I honed my skills in print production, finishing techniques, and client servicing. I gained hands-on experience managing installations and leading technical design processes while consistently meeting tight deadlines and delivering precise, production-ready work.
Bookstop Copy Center
Managing Graphic Designer
2010 – 2017
Starting as a Junior Designer and growing into a department lead, I honed my skills in print production, finishing techniques, and client servicing. I gained hands-on experience managing installations and leading technical design processes while consistently meeting tight deadlines and delivering precise, production-ready work.
Bookstop Copy Center
Managing Graphic Designer
2010 – 2017
Starting as a Junior Designer and growing into a department lead, I honed my skills in print production, finishing techniques, and client servicing. I gained hands-on experience managing installations and leading technical design processes while consistently meeting tight deadlines and delivering precise, production-ready work.
American Language Center
Photoshop Instructor
I conducted hands-on Photoshop training sessions for students of varying skill levels, focusing on practical tools and techniques for real-world design applications. The role allowed me to refine my communication skills, break down complex tools into intuitive workflows, and help learners unlock creative confidence through design.
American Language Center
Photoshop Instructor
I conducted hands-on Photoshop training sessions for students of varying skill levels, focusing on practical tools and techniques for real-world design applications. The role allowed me to refine my communication skills, break down complex tools into intuitive workflows, and help learners unlock creative confidence through design.
American Language Center
Photoshop Instructor
I conducted hands-on Photoshop training sessions for students of varying skill levels, focusing on practical tools and techniques for real-world design applications. The role allowed me to refine my communication skills, break down complex tools into intuitive workflows, and help learners unlock creative confidence through design.
08
//Proficiency
Skills
//Proficiency
Skills
Stack & Tools
Design & Creative Tools
Adobe Creative Suite, Figma
95%
A versatile set of tools used daily across branding, visual crafting, motion, and editorial design—each selected for precision, flexibility, and creative control in both print and digital work.
Design & Creative Tools
Adobe Creative Suite, Figma
95%
A versatile set of tools used daily across branding, visual crafting, motion, and editorial design—each selected for precision, flexibility, and creative control in both print and digital work.
Design & Creative Tools
Adobe Creative Suite, Figma
95%
A versatile set of tools used daily across branding, visual crafting, motion, and editorial design—each selected for precision, flexibility, and creative control in both print and digital work.
Collaboration & Workflow
Presentation Design, Creative Direction, Client Communication, Team Management
80%
Beyond execution—this stack supports the strategy, communication, and leadership needed to bring ideas to life and guide projects from concept to delivery.
Collaboration & Workflow
Presentation Design, Creative Direction, Client Communication, Team Management
80%
Beyond execution—this stack supports the strategy, communication, and leadership needed to bring ideas to life and guide projects from concept to delivery.
Collaboration & Workflow
Presentation Design, Creative Direction, Client Communication, Team Management
80%
Beyond execution—this stack supports the strategy, communication, and leadership needed to bring ideas to life and guide projects from concept to delivery.
Emerging Tech
Web3 Visual Systems, AI-Assisted Design Workflows, NFT/dApp UI
70%
Exploring the creative edge of technology through blockchain-based experiences and AI-enhanced workflows—where design meets innovation in real-time.
Emerging Tech
Web3 Visual Systems, AI-Assisted Design Workflows, NFT/dApp UI
70%
Exploring the creative edge of technology through blockchain-based experiences and AI-enhanced workflows—where design meets innovation in real-time.
Emerging Tech
Web3 Visual Systems, AI-Assisted Design Workflows, NFT/dApp UI
70%
Exploring the creative edge of technology through blockchain-based experiences and AI-enhanced workflows—where design meets innovation in real-time.
Web & Interactive
Webflow, Framer
50%
Used to build responsive layouts, interactive components, and immersive digital experiences—bridging design and execution without sacrificing aesthetics or performance.
Web & Interactive
Webflow, Framer
50%
Used to build responsive layouts, interactive components, and immersive digital experiences—bridging design and execution without sacrificing aesthetics or performance.
Web & Interactive
Webflow, Framer
50%
Used to build responsive layouts, interactive components, and immersive digital experiences—bridging design and execution without sacrificing aesthetics or performance.
09
//Testimonial
Voices
Real feedback.
No fluff.
Matt Dyer
ZILLIQA CEO
“Pierre, will offer creativity, passion, loyalty, and a proactive mindset to any business. He consistently demonstrates the drive to get things done, making him the kind of asset every team needs.”
Mazen Sokhen
Sandwich Sokhen Owner
“Pierre brought our brand to life. The logo captures the heat and boldness behind Sandwich Sokhen, while staying true to who we are. It’s sharp, dynamic, and instantly recognizable—exactly what we needed.”
Lama Assaf
Zilliqa Senior Product Designer
“Working with Pierre was seamless. He consistently delivered smart, on-brand visuals with a sharp eye for detail and a strong sense of creative ownership. A reliable go-to for anything design.”
Michelle El-Khoury
Creative Lead
“Pierre is a visionary Creative Art Director who brings fresh thinking, sharp instincts, and constant curiosity to every project. He’s a true team player—with a genius idea always in his back pocket.”
//Testimonial
Voices
Real feedback.
No fluff.
Matt Dyer
Zilliqa CEO
“Pierre, will offer creativity, passion, loyalty, and a proactive mindset to any business. He consistently demonstrates the drive to get things done, making him the kind of asset every team needs.”
Michelle El-Khoury
Creative Lead
“Pierre is a visionary Creative Art Director who brings fresh thinking, sharp instincts, and constant curiosity to every project. He’s a true team player—with a genius idea always in his back pocket.”
Lama Assaf
Zilliqa Senior Product Designer
“Working with Pierre was seamless. He consistently delivered smart, on-brand visuals with a sharp eye for detail and a strong sense of creative ownership. A reliable go-to for anything design.”
Matt Dyer
Zilliqa CEO
“Pierre, will offer creativity, passion, loyalty, and a proactive mindset to any business. He consistently demonstrates the drive to get things done, making him the kind of asset every team needs.”
Michelle El-Khoury
Creative Lead
“Pierre is a visionary Creative Art Director who brings fresh thinking, sharp instincts, and constant curiosity to every project. He’s a true team player—with a genius idea always in his back pocket.”
Lama Assaf
Zilliqa Senior Product Designer
“Working with Pierre was seamless. He consistently delivered smart, on-brand visuals with a sharp eye for detail and a strong sense of creative ownership. A reliable go-to for anything design.”
Matt Dyer
Zilliqa CEO
“Pierre, will offer creativity, passion, loyalty, and a proactive mindset to any business. He consistently demonstrates the drive to get things done, making him the kind of asset every team needs.”
Michelle El-Khoury
Creative Lead
“Pierre is a visionary Creative Art Director who brings fresh thinking, sharp instincts, and constant curiosity to every project. He’s a true team player—with a genius idea always in his back pocket.”
Lama Assaf
Zilliqa Senior Product Designer
“Working with Pierre was seamless. He consistently delivered smart, on-brand visuals with a sharp eye for detail and a strong sense of creative ownership. A reliable go-to for anything design.”
Matt Dyer
Zilliqa CEO
“Pierre, will offer creativity, passion, loyalty, and a proactive mindset to any business. He consistently demonstrates the drive to get things done, making him the kind of asset every team needs.”
Michelle El-Khoury
Creative Lead
“Pierre is a visionary Creative Art Director who brings fresh thinking, sharp instincts, and constant curiosity to every project. He’s a true team player—with a genius idea always in his back pocket.”
Lama Assaf
Zilliqa Senior Product Designer
“Working with Pierre was seamless. He consistently delivered smart, on-brand visuals with a sharp eye for detail and a strong sense of creative ownership. A reliable go-to for anything design.”
Let'S WORK
TOGETHER
BASED IN BEIRUT,
LEBANON

CREATIVE Designer
+ ART DIRECTOR
Let'S WORK
TOGETHER
BASED IN BEIRUT,
LEBANON

CREATIVE Designer
+ ART DIRECTOR
Let'S WORK
TOGETHER

Let'S WORK
TOGETHER
BASED IN BEIRUT,
LEBANON

CREATIVE Designer
+ ART DIRECTOR